Leadership
Beyond MEDDICC and sales frameworks: The Untold Story of RFX in B2FI Sales
“Ever thought MEDDICC covered all you needed to know about B2FI sales? Think again. This article addresses the elephant in the room that even a16z didn’t touch upon: RFX processes. Dive in to discover why understanding RFX is crucial, how consultants play a game-changing role, and actionable best practices to navigate this complex landscape.”